{"id":58463,"date":"2021-03-08T09:00:14","date_gmt":"2021-03-08T08:00:14","guid":{"rendered":"https:\/\/sandbox.comprof.it\/a-new-image-a-new-beginning-comprof-rebranding\/"},"modified":"2021-06-22T12:48:07","modified_gmt":"2021-06-22T10:48:07","slug":"rebranding-comprof","status":"publish","type":"post","link":"https:\/\/sandbox.comprof.it\/en\/rebranding-comprof\/","title":{"rendered":"A new image, a new beginning: Comprof rebranding"},"content":{"rendered":"<div class=\"wpb-content-wrapper\" id=\"wpb-content-root\"><p>[vc_row][vc_column][vc_column_text]<span style=\"font-weight: 400;\">The <\/span><b>Comprof<\/b> <b>rebranding <\/b><span style=\"font-weight: 400;\">is a path of internationalisation aimed at reaching the main worldwide distributors of professional cosmetic products, the professionals and the field magazines.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A renewal that affects the brand communication starting from the <\/span><b>restyling of the logo<\/b><span style=\"font-weight: 400;\"> and has as objective the strengthening of our presence on the foreign markets and developing new partnership with the main stakeholders of the Cosmetics sector beyond the national borders.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The new offices respond to the requirements and needs of the employees. <\/span><b>We have always recognised the human capital: the objective is to guarantee wellness and life quality at the workplace to the staff.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The new headquarter hosts a room dedicated to photoshooting, video calls and training class and online courses dedicated to the employees.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The rebranding and the headquarter transfer occur in a moment that is particularly tricky for the global economy. Nonetheless, we have decided to <\/span><b>pursue the objective despite the difficulties of the historical period, <\/b><span style=\"font-weight: 400;\">as stated by Luciana Marmorato, the Chairwoman of the Company:\u00a0<\/span>[\/vc_column_text]<q class=\"text-big shortcode-pullquote wf-cell align-left wf-1\"><p><span style=\"font-weight: 400;\">\u201c<\/span><i><span style=\"font-weight: 400;\">Reaching this objective is a clear proof of the more and more ambitious objectives the company wants to set and reach by starting from our values as the focus on the quality of the raw materials and the implementation of processes, technologies and materials which make our products 100% Made in Italy<\/span><\/i><span style=\"font-weight: 400;\">\u201d.\u00a0<\/span><\/p>\n<\/q>[vc_column_text]<span style=\"font-weight: 400;\">The focus on the <\/span><b>quality of the raw materials <\/b><span style=\"font-weight: 400;\">and to the <\/span><b>promotion of the local excellences <\/b><span style=\"font-weight: 400;\">are two core values for Comprof, they go along with the great and incomparable contribution of the people, as stated by Luciana Marmorato:\u00a0<\/span>[\/vc_column_text]<q class=\"text-big shortcode-pullquote wf-cell align-left wf-1\"><p><span style=\"font-weight: 400;\">\u201c<\/span><i><span style=\"font-weight: 400;\">The people involved in this path are and have,undoubtedly, been very important. Comprof has always placed at the centre of the company employees and partners. It is thanks to their creative and purposeful boost that we have achieved such important results and with this in mind we are going to become leaders in the distribution of Italian cosmetic products in the world.\u201d<\/span><\/i><\/p>\n<\/q>[vc_column_text]<span style=\"font-weight: 400;\">Another essential pillar for our company is the \u201ceducation\u201d factor. Born back in 2000, the <\/span><b>Education<\/b><span style=\"font-weight: 400;\"> project is constantly evolving and it renovates nowadays with the <\/span><b>Comprof Academy<\/b><span style=\"font-weight: 400;\">: a new training concept, that arises from the will to share knowledge and twenty-year experience in the Haircare &amp; Beauty Care sector. <\/span><b>Customised courses and full schedule, <\/b><span style=\"font-weight: 400;\">to assist the experts of the field in a path of professional growth. So we have created a multi-brand reality, that offers a complete range of products, worthy of the expectation both of the Italian and international market.<\/span>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text]The Comprof rebranding is a path of internationalisation aimed at reaching the main worldwide distributors of professional cosmetic products, the professionals and the field magazines. A renewal that affects the brand communication starting from the restyling of the logo and has as objective the strengthening of our presence on the foreign markets and developing new&hellip;<\/p>\n","protected":false},"author":1,"featured_media":58422,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-page-with-title.php","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-58463","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-2","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A new image, a new beginning: Comprof rebranding<\/title>\n<meta name=\"description\" content=\"A new image, but also a new headquarter, with spaces designed according to cutting-edge architectural criteria, where design and functionality merge into in order to favour 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